Are Google Ads Worth It? 10 Reasons Why

What Are Google Ads? How Do They Work? 

Have you ever Googled something and had to scroll past a few sponsored webpage results? These are placed here because the owner of the website has paid for their pages to be displayed before any other website. 

Formerly known as a pay-per-click type of advertisement, Google ads are one of the most popular methods of advertising in the world. 

Who wouldn’t want their website to be popping up on search results all over the world in front of Google’s 4.3 billion users?

When using Google ads, you need to bid on targeted keywords, depending on how much you want to spend per click. You can choose keywords or phrases that are often used in searches relating to your website. 

If you’re the highest bidder, anytime someone searches the targeted keyword or query, your website will pop up before the organic search results. This means that your page will be seen first and hopefully should gain much more attention from your target audience. 

Google ads also appear on Google Maps, Google Play, Google Images, Google Shopping, and more. 

Each time a user clicks through your ad, you’ll be charged the money you bid for the keyword. This is usually between $1 and $3, although can be more in highly competitive niches. 

You’ll only pay when someone actually clicks on the ad, so you can manage your ad spend without going over budget. 

10 Reasons Why Google Ads Are Worth It

We think that Google ads are more than worth the cost, and with 30 billion ads being served on Google everyday, you’re guaranteed to get a better reach for your business. But why do we think that they’re worth it? Here are just 10 of the reasons why you should consider using Google ads. 

1. PPC Advertising Offers Better (And Quicker!) Results Than SEO

When you think of advertising, there are usually two main paths to go down - SEO or PPC. They’re both good forms of advertising with proven results. The main difference between these two options is the rate of results you’re going to see. 

Google ads see results almost immediately. We were shocked the first time that we used them just how quickly we saw a difference in our traffic. Within minutes we were seeing traffic spikes like never before! 

All you need to do is offer a list of target keywords, set your maximum bid, and traffic will begin flowing in. 

SEO takes longer to see this kind of progress, ranging from weeks to months. While this is excellent for long-term growth, PPC is much more effective for instant results. 

2. Track Your Performance With Google Analytics

Google analytics is another very commonly used tool for website owners, so it should come as no surprise that Google ads include insightful analytic information, too. 

Take advantage of the A/B testing for copy and landing pages, maximizing ROI and pushing your marketing efforts into success. 

The PPC analytics shows you how your ads are performing - but it also goes one step further and tells you what you can do to improve your results. You’ll be able to see plenty of stats, from your average cost per click to your conversion rate. 

Link your Google analytics account with your Google ads account and you’ll have all your useful data in one place. This will help you budget and really hone in where your marketing efforts are working and where they’re not. 

The higher you bid on a keyword, the better your position on search results. You can increase your bid whenever you want, jumping up through the ranks to nearer that top spot. 

4. Target Specific Niche Markets

Google ads allows you to enable your location so that nearby shoppers can find you. Considering 72% of shoppers are looking for a local search shop within 5 miles from their house, this is a great feature!

It also allows you to target specific niches too, such as location, age, and even interests. Google ads ensure that you are being seen by the right people. 

5. Pass Your Competition Easily

The aim of the game is to steal traffic and sales from your competitors - right? How to do this differs depending on what marketing strategy you’re using, but with Google ads, it’s as simple as bidding higher than them on the right keywords. 

Imagine that your competitor is ranking higher than you in SERPs thanks to investing more money in SEO. You can instantly get above them simply by upping your bid and appear in the ad spaces above all organic traffic.

This is an incredibly quick way of passing competition, and it doesn’t involve waiting around for your SEO strategy to take off. 

6. You Are In Control

You have free rein to pause or stop your bidding whenever you want to. They can also be restarted whenever you like, and you will see no penalty for altering your marketing strategy. 

Thanks to this flexibility without any contracts or fixed terms in the way, you have complete control over your money. You won’t waste any, either, since you can stop any bidding straight away that isn’t bringing you the results you were hoping for. 

7. Level The Playing Field 

You might be wondering how you’re going to outbid the corporate websites that have unlimited money to spend on their advertising. Don’t worry - there are exceptions for the largest bid winning. 

Google will prioritize the quality of your website, as well as its relevance to the keyword, when choosing who to put in the ad spaces. This is the same method they use for ranking organic search results. 

So, with Google considering the relevance and quality of your ad to be just as important as your maximum bid, you have a level playing field with these larger competitors. 

You might get the top spot thanks to your website being optimized and high-quality compared to an irrelevant higher bidder. 

8. Keep Track Of Your Spending

Google ads allows you to set your budget so that you can easily see what you’re spending, how it's affecting your business, and more. You are also in charge of what you’re spending per click, and you’ll only be charged if someone actually clicks on your ad. 

This means that no money is wasted and you’re not paying for a lousy marketing campaign. 

You set a daily budget and Google will calculate an overall monthly budget from this number. While you might spend more or less in one day, the monthly total will work out lower than the original budget you set.

9. Benefit From The Range Of Formats Available To You 

Since its release in 2000, Google ads has expanded from simple text-based ads to being seen in many formats across different platforms. You’ll still see the original gist in the modern day ads, but now they feature more features to better entice clicks. 

You can include things like location targeting, social proofing, sitelinks, and shopping ads to your Google ads, helping to increase your needs in your specific industry. 

However, no matter what industry you're in, there’s no doubt that you’ll be able to benefit from these new features. And, as Google is always improving them and adding new formats, you can better your ads over time.

10. Target Customers At The Best Time

When customers are looking to buy something, they’ll often choose the top result on Google to consider. Since you’ll be appearing at the top of the Google SERPs, your page will be one of the first that potential customers see. This puts you in a good position to be clicked on and bought through.

The best thing about this is that your customers are looking to buy right then and there, so they’ve found you while they’re ready to act.

Summary

Overall, we think that Google ads are more than worth the money you’re spending on each click. It’s quicker than SEO, you can target specific customers and niches, and you are in complete control. What’s not to love? 

If you’re considering using Google ads, we hope that our list of 10 reasons why it’s worth it has helped sway your decision!