When it comes to the success of your small business, we don’t need to emphasize the importance of advertising. This is one of the most integral aspects when it comes to growth.
Unfortunately, things aren’t like they were in the good old days, where you simply paid for an ad in a newspaper, or had some flyers printed.
Nowadays, there are endless possibilities when it comes to advertising, and this can be both good and bad. It’s great that there are so many different options out there, but at the same time, it can be somewhat overwhelming.
Knowing which ones to choose that are effective can be tricky, and in addition, you don’t want to break the bank in the process. This is where we come in. In order to find some great advertising ideas that are budget friendly and effective, simply keep reading below.
Create A Website
Because there are so many different advertising tools available nowadays, many people diminish the importance of having their own website. If you’re selling products or services, it is absolutely essential that you create a website.
It doesn’t matter if you gain the majority of interactions with other advertising platforms such as Facebook or Twitter, because once your audience witnesses your products on these websites, they’ll go ahead and find your own.
This doesn’t necessarily mean that your website needs to be overtly complex or detailed, but rather, just a tool that your audience can utilize to engage with your business.
There are some key things that you should always aim to include however, including an ‘about us’ section.
This helps to create awareness about your brand, and engage with your audience by telling them your story. The more context you’re able to provide in regards to your business, the more likely people are to connect with it.
In addition, it gives you a chance to show off your personal style, and the colors and images associated with your brand. Again, this doesn’t need to be anything fancy, just a few things to show off your brand’s personality.
Set Up Some Social Media Pages
This should be one of the first things that you do when attempting to advertise your business. You should set up a Facebook page, as this is a great platform for showing your audience your opening times, contact information, and the overview of your company. In addition, you can advertise some of your products on Facebook, then directly link them to your website.
Following on from this, it’s also a good idea to set up an Instagram account to advertise your business. Instagram is great if you sell products or services that are visually appealing, as it will help to engage with your audience in this respect. Instagram allows you to create a specific aesthetic for your brand that appeals to your target audience.
Facebook Ads
Facebook ads are a great way to advertise your business, as they do all the work for you. You can reach a massive audience that are all related to your specific niche. If you just want to create a regular campaign, it can cost you as little as a hundred dollars.
If things turn out to be profitable, you can invest more money in future campaigns. It’s also a great opportunity to assess which ads are working, and which aren’t based on audience engagement.
Google Ads
Another method for helping your business to reach larger audiences is Google ads. It gives you immediate access to large audiences who are specifically interested in the niche that you have to offer. When people search keywords related to your business, it will show up at the very top of search results on that specific page.
Content Marketing
Depending on the type of business you are running, content marketing might be a good option for advertising your company. Publishing content on a regular basis can help to engage with your target audience, as you build a rapport with them and share knowledge about a specific topic.
You should avoid salsey topics, but rather try to build trust with your audience that you’re knowledgeable about something they’re interested in. This will eventually lead to them purchasing your products or services, if they deem you trustworthy.
Outreach Campaigns
Another popular tactic is reaching out to an influencer to promote your products or services. There are thousands of bloggers prevalent on social media that hold sway over their audiences. By reaching out and asking them to showcase your product for a fee, you can help to increase audience engagement and sales.
Start A Podcast
Another great tactic that you can utilize to promote your business is starting a podcast. You can discuss matters related to your product and service, and it’s a great way to engage with audiences.
For example, if you’re selling candles, you could start a podcast that discusses things such as fragrances, and tips for making your own candles.
Email Marketing
Another great way to engage with your audience is email marketing. Create a newsletter that they can sign up to in order to stay in touch with your brand, as well as sending them promotional emails and basket updates.
Final Thoughts
To sum up, there are lots of creative ways to advertise your small business without having to spend a lot of money. Most of these methods aren’t difficult to implement, and most often, the simplest ones are the most effective. Simply read through the list above and get started today.