You may have come across some multicolored beverages that promise increased focus, health benefits, and hunger suppression - especially if you’re an Instagram user.
These are known as loaded teas and are drinks that are made with a base of tea, such as black or green tea, with added supplements that are said to offer a range of health benefits.
If these have caught your attention, or you’re a tea connoisseur yourself, you may be toying with starting up your own loaded tea business.
This article is going to provide you with some information on loaded teas, as well as a simple guide on how you can start your own loaded tea business.
What Are Loaded Teas?
Loaded teas are drinks that are made with a blend of different supplements that are said to offer an array of health benefits, such as improved mental clarity, metabolism, and even suppressed hunger.
Many of these teas are linked to the supplement company Herbalife and use their supplements and teas as the base of these drinks.
There is no one formula for creating these drinks, but many of them contain Herbalife’s Herbal Tea Concentrate, Herbalife’s Liftoff energy tablet, and other aspects such as collagen water, sugar-free syrups, and juices.
The result is an attractive cup of brightly colored swirls that are wonderfully picturesque.
How To Start Your Own Loaded Tea Business
If you’re a fan of these teas and are looking for a passion project to work on, you may be contemplating starting your own loaded tea business. This is totally possible if you follow a few simple steps.
1. Educate Yourself On The Topic
Before anything, you must educate yourself on the topics that surround these loaded teas. There are a few mixed opinions about them, as many believe that they are loaded with sugar and caffeine and that they don’t pose the health benefits they state they do.
Therefore, you must be aware of all of these opinions and thoughts, and decide whether it is a business you are comfortable involving yourself in.
2. Find A Gap In The Market
In order for people to find want to buy your product, it must involve something they can’t get anywhere else. By completing the first step mentioned above, you can find a gap in the market in order to narrow down your business idea.
For example, as mentioned above, many claim that the amount of caffeine and sugar in these drinks is relatively high. Perhaps you could create your own blend that does not contain any caffeine or sugar and only includes beneficial supplements.
Perhaps the loaded tea companies in your local area only serve their teas in plastic cups. You could use this to your advantage, you begin to sell them in eco-friendly, reusable cups. You could even offer discounts if people bring their own!
Perhaps loaded tea business isn't the one, but another business in the health and wellness industry is.
3. Find A Good Location
While you can operate your tea business online by selling the blends pre-packaged, this kind of business is one that thrives in a physical store. Therefore, finding a good location is key.
Have a look around at what units are available to rent, and sit down and work out your budget. It may be the case where you need to set up shop in a location that isn’t too central due to the price, but with the right marketing strategies (which we will discuss later), you can still attract customers.
4. Buy A Good Machine
If you’ve decided to create your own tea blends, then you’ll need a good-quality machine. You should purchase a machine that is built to last and won’t break down.
If your pocket doesn’t allow it, you may be able to rent a machine from another company. This is also a great way to practice your skills, before putting down money on your own one.
You’ll also need to decide what kind of tea you’re going to sell. Here, you’ll need to think about your target audience. If you offer a variety of different tea blends, you’ll appeal to a wider audience, and in turn, make more sales.
5. Create A Website
Every good business needs a great website. You should make this website user-friendly to appeal to those who aren’t as tech-savvy.
On this website, you should include all of the products and services you offer, as well as any deals and discounts you would like to promote.
You should include high-quality photographs of all the teas you offer, team members, attractive photos of your tea store, and the exact location where potential customers can find you!
It may also be a good idea to create a little blog on your website. Here you can talk about how you came up with your different tea blends and the health benefits behind them.
6. Promote Your Tea Business
In order to attract customers, you’ll need to promote your tea business. You can start by offering your friends and family members discounts on their first orders, and then sharing these with their friends.
It would also be a good idea to use social media as your marketing tool. Create a profile on different social media platforms, and post photos, videos, and even behind-the-scenes footage of creating your unique tea blends.
These websites are great places for posting about discounts and deals you’re offering at different times, and you can even reach out to local influencers and offer them deals on your teas. In turn, they can post about your store, for their followers to see.
Final Thoughts
In summary, starting up a loaded tea business is doable, as long as you educate yourself on the supplements and ingredients that go into these teas.
You must find a gap in the market that you would like to target and go from there. With patience, creativity, and passion, you can start up a successful loaded tea business!
We hope this article has provided you with a good amount of information on how you can start up your own loaded tea business!